LG: #REALMOMS

We partnered with Ogilvy and LG to produce a series of funny shorts about being a real, modern mom, with tips courtesy of Busy Philipps.

The turnaround on this was so short that we opted to film on-location, rather than in a studio, because we didn’t have time for set construction for the four different setups we were going to shoot in. This presented one challenge: the laundry room, which we had to build inside the master bedroom, so that the product would have an upscale, spacious association that the average residential laundry room just doesn’t offer. One 24 hour build-out later, we had a laundry room, just in time for talent to arrive.

When Do We Start?

Someone has to make the first move! We think we’d be a great fit for whatever you’re thinking up, and would love to talk more about how we can get that dream to a screen in a way that’s profoundly, uniquely true to you and your story.