Preakness — VHS

The Preakness has evolved. What was once a mid-Atlantic bacchanalian, culminating in a scramble across the rooftops of a row of porta-johns, has become an event that takes itself a little more seriously, that caters to a more refined crowd while still honoring its history of revelry.

This piece was an effort to reflect that, and to appeal to both halves of the Preakness demographic: middle-aged sorts who are there for the sport and some socializing, and the millennials there for the music and merry-making. We developed a VHS ‘look’ in-house, and set about trying to create something that almost might fool someone into thinking it was produced thirty years ago.

Eastward Films Preakness VHS Video

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