WHAT WE DID
- Creative Concepting
- Preproduction
- Production - Live Action / Event
- Postproduction
CHALLENGE
The UN High Commission for Refugees asked us to help them bring attention and awareness to World Refugee Day. They wanted something that would force people to reconsider their positions on refugees, that would ask, and maybe answer the question: what does home mean?
APPROACH
It seemed obvious, but we just…asked people? We set up a chair on freedom plaza in DC on a very sunny summer day and asked passersby the question: what does home mean? And then followed it up: what might home mean to a refugee? And then we cut those answers into a powerful short film.
CAN SOMEONE ELSE
“ASK THOSE SKATEBOARDERS TO MOVE? THEY WON’T RESPECT ME”
– JAMIE, CLEANING UP THE BACKGROUND OF A SHOT
UNHCR: WHAT DOES HOME MEAN?
OUR RESULTS
Received millions of impressions on social, and UNHCR decided to make it evergreen so they could run it year-round. And it played at Nationals Stadium on the jumbotron!
!!! FOOTER SCRIPTS BELOW – DO NOT DELETE !!!