WHAT WE DID
- Scriptwriting
- Animation
- Design
- Editing
CHALLENGE
We were tasked with helping launch the Port of Mokha Coffee brand launch..." could be "We partnered with Port of Mokha to help launch their coffee brand to the world. Their story began in Yemen, which happens to also be the birthplace of coffee itself - and they wanted to position Port of Mokha alongside that history. In thirty seconds.
APPROACH
After we brewed a fresh pot, we dove into the history books and dug deep. We learned more than we thought possible about the history of coffee and then set about reducing it into a 30-second animation that felt as fresh as that first cup, but with a touch of history and antiquity to it.
KILL YOUR DARLINGS:
“GROUNDS FOR DIVORCE” WAS DEEMED
TOO PUNNY
A BRIEF HISTORY OF COFFEE
OUR RESULTS
Port of Mokha launched with a ton of buzz (another good pun), was featured on NPR, and got a ton of digital and real life traffic at their blue bottle pop-up.
!!! FOOTER SCRIPTS BELOW – DO NOT DELETE !!!