LG: #REALMOMS

CLIENT

LG

OVERVIEW

We partnered with advertising, public relations, and marketing behemoth Ogilvy and LG to produce and direct a series of funny shorts about being a real, modern mom, with tips courtesy of Busy Philipps.

The turnaround on this for this commercial video was so short that we opted to film on-location, rather than in a studio because we didn’t have time to construct the four different setups we were going to shoot in. This presented one challenge: the laundry room, which we had to build inside the master bedroom so that the product would have an upscale, spacious association that the average residential laundry room just doesn’t offer. One 24 hour build-out later, we had a laundry room, just in time for talent to arrive.