WHAT WE DID

Creative Development
Casting
Production
Post-Production

CHALLENGE

Creators are the lifeblood of TikTok. The community knows them, loves them, and trusts them. We were asked to showcase this relationship among creators, audiences, and brands through this individual lens.

APPROACH

We worked directly with the TikTok digital team to identify a diverse set of creators that engage with their audience in a variety of ways - through fashion, humor and interactive skits. Using a direct-to-camera style, we mixed personal testimony with behind-the-scenes footage of their “creator magic,” allowing them to show, in their own words, what makes TikTok, TikTok. The video is now a major part of TikTok’s efforts to recruit advertisers of all stripes to their platform.