WHAT WE DID

Concept Development
Creative Direction
Pre-production
Production
Post-Production

CHALLENGE

The digital team at Giffords: Courage to Fight Gun Violence, one of the nation’s leading gun safety advocacy organizations, came to us with an enormous challenge – how can we work within the schedules of some of the nation’s busiest people while also creating a video series that spoke with one unified voice? Never before had this many candidates been willing to speak together with such force on the issue of gun violence – we knew that this was a historic moment.

APPROACH

Together, we produced a digital series featuring major candidates for the Democratic Presidential Nomination speaking with one voice on the issue of gun safety. We employed a direct-to-camera aesthetic, emphasizing a personal connection with the audience, while also crafting targeted questions that would allow us to edit unscripted responses together for multiple videos. Most importantly, we developed a mobile studio set-up which we traveled across the country – from hotel ballrooms to the candidates’ homes – to help establish the sense of one uniform message.

WE FILMED

PRESIDENT BIDEN,
KAMALA HARRIS & OTHERS TO CREATE

ONE OF THE MOST SUCCESSFUL DIGITAL
GUN SAFETY ADS EVER

GIFFORDS: GUN SAFETY PSA

OUR RESULTS

In addition to being featured on CNN, NPR and MSNBC, these viral videos garnered the attention of major public figures including Hillary Clinton and Jimmy Kimmel – expanding its reach to an even wider audience.