WHAT WE DID

Preproduction 
Production - Live Action
Postproduction

CHALLENGE

Humanize a paper company. Domtar makes great paper, but they also make great communities stronger. They asked us to help them tell that to the world, and we immediately thought: what if we saw the paper company through the eyes of someone who works there, and their family? They introduced us to Russell, the man you see in the video, and we knew right then and there we had something.

APPROACH

Spend a few days in South Carolina with Russell and his family, film a poignant portrait of his life and have him tell us how Domtar had changed it so much for the better. Cut it into a three minute film that could be played at events, online, and on in-flight entertainment systems (nothing like learning about the paper industry at 33,000 feet while you eat those delicious biscuits). Bridge documentary and cinema into something wonderfully in-between (was the style at the time).