WHAT WE DID

Creative Development
Scripting
Pre-Production
Production - Live Action
Post Production

CHALLENGE

LG wanted to meet modern moms where they live - very much outside the laundry room. It was about combining the messy authenticity of parenthood with relatable humor, and to position their new laundry machine as a powerful, flexible appliance that worked for working moms.

Enter Busy Phillips.

APPROACH

As soon as we finished fangirling over our favorite Freaks and Geeks alum we started writing:

These spots were about life outside the laundry room, and we wanted to position the Twinwash as an appliance that got you back to your routine, not one that became part of it. We developed scripts that celebrated the chaos of modern mom life, and left the Twinwash almost as an afterthought - because really, isn’t that what a laundry machine should be?

We made sure they were the perfect mix of funny + real, and set them all in one location, to maximize the short four hours we had with Busy.