WHAT WE DID

Creative Treatment
Scriptwriting
Preproduction
Production
Postproduction
Animation + Design

THE BRIEF

Nothing screams excitement more than B2B videos about ROI and ROAS, right? Well, we set out to prove that might, actually, be true.

CHALLENGE

B2B videos usually aren’t the sexiest part of a marketing campaign. Often an afterthought, and crammed with information, they exist to inform, not entertain. But when TikTok asked us to produce 3 long form B2B videos, we said, “why can’t they do both!?” After all, people retain information better when they are watching something they enjoy.

APPROACH

After digging ourselves out from under the stats, graphs and studies provided to us by TikTok, we set about developing an overarching creative strategy that would allow us to present a LOT of data in a fun and flexible way. We settled on a minimalist interpretation of a “data lab,” where our charismatic host lives, eats and breathes all things TikTok data. We leaned into the kitsch and absurdity just a bit, and the result was a series of whimsical B2B videos that hopefully charm the (cat) pants off of the audience. At least enough to remember the difference between a prospecting and retargeting campaign.