WHAT WE DID
- Creative Concepts
- Art Direction
- Web Design
- Graphic Design
- Copywriting
- Animation + Motion Graphics
BRIEF
TikTok was launching its newest promotion tool, TikTok Promote, and needed to promote Promote. Still with us? Great! They did a multi-channel, multi-platform launch which required a unified, synthesized content campaign across social, web, in-feed, e-mail, and more. Hundreds of deliverables, for a full year.
APPROACH
We built mini-campaigns inside their larger campaign, doing design and art direction for each set of deliverables, building a theme around the visuals and copy, and while the creative lift was significant, the scheduling and logistics were even more involved - we flexed our producing muscle managing nearly hundreds of overlapping delivery timelines, revisions, versions, and feedback on all of it.
Our mosT
involved project to-date is
THE PERFECT
COMBINATION OF
CREATIVE + PLANNING
OUR SERVICES
ART DIRECTION
Working within TikTok’s visual identity, we developed a look and feel for each mini-campaign within the larger Promote project, finding fun ways to simplify and convey sometimes complex messaging and information.
COPYWRITING
Nearly every element of this project required copy, whether it was web, social, in-feed, or email - there was as much written as there was visual.
WEB DESIGN
As part of this project, we designed and implemented landing pages, one-sheets, and H5s.
!!! FOOTER SCRIPTS BELOW – DO NOT DELETE !!!