WHAT WE DID

CHALLENGE

When TikTok launched TikTok Shop to the world, it represented one of the largest launches in the company's history. They wanted a go to market campaign that would grab the attention of a diverse range of small business owners and convince them to set up shop on TikTok. It needed to feel high end, but also authentic. Scripted, but natural. Entertaining, yet informative… you get the picture. And, to top it all off, they needed it delivered in 20 days. 20. Days. That’s how much time we had to conceive, plan, and execute a fully integrated go to market campaign for one of the worlds biggest apps. We did it in 19 days. And the results were off the chart.

APPROACH

We knew that above all else, authenticity was the key to this campaign's success. Not only is it a core tenant of TikTok’s brand, but in order to convince small business owners to take the plunge and sign up for TikTok Shop, they needed to hear from others who had already seen success on the platform. So, rather than cast actors, we cast real TikTok Shop owners and built our concepts around their success stories. The end result was a blend of high-end commercial pizazz, with just the right amount of relatability.

WE CREATED

THE CONTENT FOR TIKTOK’S BIGGEST PRODUCT LAUNCH YET.

TIKTOK SHOP CAMPAIGN

OUR RESULTS

We delivered four separate spots, each with a whole collection of cutdowns for web, social, in-feed, and more. Plus, we designed and packaged GIFs and statics for use in email and platform inboxes.

14.5M

Views

80

Total Deliverables

Eastward was an incredible creative partner on a campaign that exceeded all of our metrics and expectations


Shyam Panchal
B2B Marketing Lead, TikTok

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