World Food Program:
South Sudan

CLIENT

UN World Food Program

OVERVIEW

We traveled to South Sudan in support of the World Food Program's mission to bring supplies and resources to the world's most conflict-affected places. While there, we heard first-hand stories of resilience that we couldn't imagine, but were honored to share.

CREDITS

Director: Jake Bulgarino
Creative Director: Jamie Young
Producer: Jake Bulgarino
Post: Eastward Films
Color: DC Color

DP: Jason Krangel
Fixer: Tomson Phiri

TYPE

Commercial work, Remote Production, Live Action, Unscripted

Visual Treatment

We hear the sound of our ears ringing, light ambient sound textures of static an analog tape play as a track similar to “Sleep 4” of Sigur Ros begins to play. A camera placed as our mothers POV illuminates a males hand placed in front of her face in a stopping motion as cracks of light peal around his hand. From the distance we hear sounds or an argument (inaudible) subtly piercing through the music track, it’s chaotic, grabbing our viewers attention on what’s to come. We hard cut too on a powerful close up of our mothers face laying horizontally in a bed eyes closed, (depicted in mood-boards), her eyes spark open and off camera her narration begins.

We hear the first hand stories of the moment when her life changed forever, how conflict outside of her control got her to this very moment. Through a series of close-up’s, portraits and interpretive visuals we’ll reveal the startling consequences of conflict, but that there is still hope. Hope formed by the care of her child and wanting a better life and hope that they’ll never have to know the conflict she has had to endure. But in South Sudan, so much of what is in control can quickly become out of control and that’s where the World Food Program comes in.
We’ll finish the spot on a powerful portrait of her and her daughter looking at each other before looking into the camera directly at our audience, visually showcasing that all they have left is each other and that with the help of the World Food Program they can look finally forward and begin a new life.

Text appears: Conflict has taken the little she has left. With your help, we can work to give it back.