Gucci + Niantic

CLIENT

Gucci + Niantic

OVERVIEW

Three brand leaders and pioneers of their respective industries came together via Pokemon (?!) for a collab that was as successful as it was unique. We partnered on this one with Advoc8, a DC-based agency who tasked us with writing, designing, and animating a video case study for the project. We dusted off our Gameboys (for research purposes, promise) and put together a case study worthy of the collab itself.

CREDITS

Creative Direction: Jamie Young
Executive Producer: Jake Bulgarino
Client: Advoc8

Post: Eastward
Editorial: Edy Remendez

TYPE

Case Study, Award Submission

DC

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