TikTok:
Creators Like Me

CLIENT

TikTok

OVERVIEW

We partnered with TikTok to produce a short film highlighting the unique and diverse creators on TikTok. We wrote the creative treatment for the story, provided directorial and production services, and post production services at our DC studio.

CREDITS

Creative Direction: Eastward
Director: Kohl Threlkeld
Executive Producer: Jake Bulgarino
Producer: Donna Wood
Art Direction: Beatriz Diogo

DP: Jason Krangel
Editorial: Matt Tanski
Animtation: Beatriz Diogo
Post Sound: Colin Yarack
Junior Editor: Jonathan Kim

TYPE

Branded Documentary, Mixed Media, Advertising, Digital, Content Creators

Creators are the beating heart of TikTok.

The community knows them, loves them, and trusts them. We were asked to showcase this relationship among creators, audiences, and brands through this individual lens. We worked directly with the TikTok digital team to identify a diverse set of creators that engage with their audience in a variety of ways - through fashion, humor and interactive skits. Using a direct-to-camera style, we mixed personal testimony with behind-the-scenes footage of their “creator magic,” allowing them to show, in their own words, what makes TikTok, TikTok. The video is now a major part of TikTok’s efforts to recruit advertisers of all stripes to their platform.