TikTok: A LITTLE CARE
OVERVIEW
Care means so much in today’s world - care for ourselves, care for others and care for where we live. It’s a major industry that goes beyond our everyday notions, so we designed a 2D character animated world that allowed us to showcase “Care on TikTok” in all it’s joyful glory. This video is a centerpiece of TikTok’s marketing efforts in the industry and is already seeing incredible results.
CREDITS
Creative Director: Jamie Young
Executive Producer: Jake Bulgarino
Producer: Donna Wood
Art Direction: Fabian Tejada
Client: TikTok
Animation: Fabian Tejada
Senior Editor: Matt Tanski
Copywriter: Jamie Young
Junior Editor: Jonathan Kim
Sound Design: Colin Yarck
TYPE
Animation, Design, Character Tracking
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